Mobile App Marketing Oluhuta Journey as A Promotion and Marketing Tool for Edu-Geotourism in Oluhuta Village
Gerbang Oluhuta Journey.
Information and communication technology has become a necessity in all aspects of life, including the tourism sector. For this reason, the team of PHP2D created an innovative application for edu-geotourism in Oluhuta Village. The method used in the community service includes the initial planning, execution stage, monitoring and evaluation stage. The results showed the application was very functional and in accordance with the edu-geotourism concept, thus made the implementation of the edugeotourism concept in Oluhuta Village more optimal, especially in helping the surrounding community to promote and market tourist attractions in Oluhuta Village. The public and visitors could use the mobile app marketing to recognize the potential exists and available local products in Oluhuta Village. On the other hand, the obstacle found that poor internet access in Oluhuta Village caused some visitors got difficult to download the application, therefore it is designed to be used offline and the download process should be done before arriving in Oluhuta Village.
Saridjan, S. A., Manyoe, I. N., Kadekoh, N. I., Khansa, D. A., Tongkodu, M. A., & Kasim, M. N. A. S. (2022). Mobile App Marketing ‘Oluhuta Journey’as A Promotion and Marketing Tool for Edu-Geotourism in Oluhuta Village. Engagement: Jurnal Pengabdian Kepada Masyarakat, 6(2), 404-420.